Consumer and Market Insights: Savory Snacks in Turkey
Summary Turkey’s Savory Snacks market is forecast to register growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the largest volume share in 2015 while the Potato Chips category is projected to witness the fastest growth during 2015-2020. The growing tendency to experiment with taste is driving the demand for Savory Snacks with newer flavors in the Turkish market. Innovative advertising with the help of social media will help attract consumers in the Turkish Savory Snacks market.
Key Findings The Savory Snacks market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015
The Processed Snacks category has the largest volume share in the overall Savory Snacks market
The Nuts & Seeds category is forecast to register fastest value growth during 2015-2020
Hypermarkets & Supermarkets was the leading distribution channel in Turkey’s Food market
Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Turkey.
Synopsis Canadean’s Consumer and Market Insights report on the Savory Snacks market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others
Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion