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Consumer and Market Insights: Savory Snacks in Turkey

Consumer and Market Insights: Savory Snacks in Turkey

Summary
Turkey’s Savory Snacks market is forecast to register growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the largest volume share in 2015 while the Potato Chips category is projected to witness the fastest growth during 2015-2020. The growing tendency to experiment with taste is driving the demand for Savory Snacks with newer flavors in the Turkish market. Innovative advertising with the help of social media will help attract consumers in the Turkish Savory Snacks market.

Key Findings
The Savory Snacks market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015

The Processed Snacks category has the largest volume share in the overall Savory Snacks market

The Nuts & Seeds category is forecast to register fastest value growth during 2015-2020

Hypermarkets & Supermarkets was the leading distribution channel in Turkey’s Food market

Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Turkey.

Synopsis
Canadean’s Consumer and Market Insights report on the Savory Snacks market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others

Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for Turkey's Savory Snacks market
Impact of exchange rate fluctuations on Savory Snacks market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Turkey’s Food market
Leading distribution channels (value terms) in Turkey's Savory Snacks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in Turkey's Savory Snacks market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Savory Snacks market by type of packaging material/container (in volume terms)
Savory Snacks market by type of packaging closure (in volume terms)
Savory Snacks market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadian's consumer trend framework and explanation of the sub-trends
For key trends in Turkey's Savory Snacks market:
How the trend is influencing consumption in Turkey's Savory Snacks market
How to target the trend in Turkey's Savory Snacks market
How the trend will evolve in Turkey's Savory Snacks market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of Savory Snacks market in the future
Innovation examples
New products launched in Turkey's Savory Snacks market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in TRY and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to TRY
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (TRY and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales, 2015
Table 12: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanization,
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by categories (by value and volume), 2015
Figure 12: Brand share analysis by segments (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Key Health & Wellness product attributes driving sales
Figure 16: Key Health & Wellness consumer benefits driving sales
Figure 17: Key Health & Wellness companies by categories
Figure 18: Packaging analysis –key packaging material, type, closure, 2015
Figure 19: Growth in key packaging material, type, closure, 2015-2020

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