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Consumer and Market Insights: Savory Snacks Market in Thailand

Consumer and Market Insights: Savory Snacks Market in Thailand


This report brings together consumer insight and market data to provide a comprehensive brief of Thailand’s Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

Thailand’s Savory Snacks market will witness higher growth in value terms compared to volume terms during 2014-2019. Rising GDP and growing young consumer base will drive the packaged goods market in Thailand.

The Processed Snacks category recorded highest consumption in both value and volume terms in 2014.

The Nuts & Seeds category is forecast to be the fastest growing category in value terms during 2014-2019.

Calbee, Pop Secret, Dozo, Koh Kae, Lay’s and Tomyum Crispy are the leading brands in the Savory Snacks market in Thailand.

Flexible Packaging Bag/Sachet will be the most used container type during 2014–2019.


The Thailand Savory Snacks market is a moderate growth market led by Processed Snacks by value. Nuts & Seeds is forecast to register the highest growth during 2014-2019.Busy Lives and Fun & Enjoyment are the most influential trends in this market.

Reasons To Buy

This overview of the Savory Snacks Market in Thailand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand Share
Consumer Trends
Examples of New Product Development

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