Consumer and Market Insights: Savory Snacks in Russia
Summary Russia is the fourth largest Savory Snacks market globally, and is forecast to show fast growth at a CAGR of 7.2% over 2015–2020.Real or perceived time scarcity and fragmented meal times among the working population have led to greater demand for convenient snacking solutions, such as Savory Snacks. Processed Snacks is the most popular category among Russian consumers; however, it is the Potato Chips category that is forecast to show the fastest growth.
Key Findings Russian women have more Savory Snacks occasions both as a group and per capita
Across all the categories, private label penetration is the highest in Potato Chips
The desire for treating is the primary driver of Russia’s Savory Snacks market
Men’s Savory Snacks consumption is more driven by the desire for relaxation than women’s
Synopsis Canadean’s Consumer and Market Insights: Savory Snacks in Russia identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
The degree of influence that Canadean’s 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
International and Russia-specific product innovation examples targeting key consumer needs – compare your products against the top performers
Reasons To Buy Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets
Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Russia’s Savory Snacks market
Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches