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Consumer and Market Insights: Savory Snacks Market in Malaysia

Consumer and Market Insights: Savory Snacks Market in Malaysia

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Malaysia’s Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

Malaysia’s Savory Snacks market will register higher value growth compared to volume growth during 2014-2019. Growing young population and increasingly fast-paced lifestyle of this group will drive the growth of consumer packaged goods market in Malaysia.

The Processed Snacks category recorded highest consumption in both value and volume terms in 2014.

The Pretzels category is forecast to be the fastest growing category in value terms during 2014-2019.

Jack’ n Jill, Act II, Mister Potato, Tong Garden and Kabaya Pakyni are the leading brands in the Savory Snacks market in Malaysia.

Flexible Packaging Bag/Sachet will be the most used container type during 2014–2019.

Synopsis

This report is based on market data to provide a comprehensive brief of the Savory Snacks market in Malaysia. It includes overall Savory Snacks market value and volume analysis, category and segmental breakdown for seven Savory Snacks categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels, and Savory Snacks packaging in the country.

Reasons To Buy

This overview of the Savory Snacks Market in Malaysia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Company and Private Label Share
Consumer trends
Examples of new product development
Appendix

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