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Consumer and Market Insights: Savory Snacks in Malaysia

Consumer and Market Insights: Savory Snacks in Malaysia

Summary
Malaysia’s Savory Snacks market is forecast to register high growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the highest volume share, while the Pretzels category is forecast to register fastest value growth during 2015-2020. Price-sensitive Malaysian consumers are increasingly seeking private label Savory Snacks. Organic and Natural products will become popular in future as they are perceived to be better-for-you.

Key Findings
The Potato Chips category is expected to gain maximum market share during 2015-2020

Hypermarkets & Supermarkets was the leading distribution channel in Malaysia’s Food market

Mister Potato is the leading brand in Potato Chips category, both in value and volume terms

‘Free From’ is the fastest growing Health & Wellness claim in the Nuts & Seeds and the Potato Chips categories

Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia

Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia

Synopsis
Canadean’s Consumer and Market Insights report on the Savory Snacks market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: The report provides extensive brand share coverage at category and segment level

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, and others; container data for: Bag/Sachet, Can- Composite, Pouch, Tub and others

Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for Malaysia's Savory Snacks market
Impact of exchange rate fluctuations on Savory Snacks market
Degree of trade up/down in Malaysia's Savory Snacks market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Segment share in the category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Malaysia’s Food market
Leading distribution channels (value terms) in Malaysia's Savory Snacks market
Leading distribution channels (value terms) by cate
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Savory Snacks market by type of packaging material/container (in volume terms)
Savory Snacks market by type of packaging closure/outer (in volume terms)
Savory Snacks market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadian's consumer trend framework and explanation of the sub-trends
For key trends in Malaysia's Savory Snacks market:
How the trend is influencing consumption in Malaysia's Savory Snacks market
How to target the trend in Malaysia's Savory Snacks market
How the trend will evolve in Malaysia's Savory Snacks market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Savory Snacks market in the future
Examples of New Product Development
New products launched in Malaysia's Savory Snacks market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in MYR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to MYR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (MYR and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health & Wellness product attributes driving sales, 2015
Table 12: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Savory Snacks, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by categories (by value and volume), 2015
Figure 14: Value of key Health & Wellness claims, by category, 2010-2020
Figure 15: Leading Health & Wellness companies by category, 2015
Figure 16: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

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