Consumer and Market Insights: Savory Snacks Market in Italy
Summary
The Consumer and Market Insights: Savory Snacks Market in Italy report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumers behaviors.
Key Findings
Italy’s Savory Snacks market is forecast to register moderate growth during 2014-2019
The Potato Chips category is forecast to register fastest growth in value terms during 2014-2019
The Meat Snacks category has highest private label penetration in Savory Snacks market
Innovation in the Savory Snacks market is the key to continued success.
Synopsis
This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
Get access to:
Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.
The degree of influence that Canadean’s 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.
Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.
International and Italy-specific product innovation examples targeting key consumer needs –compare your products against top performers.
Reasons To Buy
Get access to Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Savory Snacks market
Quantify the influence of 20 consumption motivations in the Savory Snacks sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
- Introduction
- Classifications and definitions
- Methodology
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Italian Savory Snacks market
- Historical and projected consumption in the Italian Savory Snacks market
- Comparison of the Italian Savory Snacks market to other key countries
- Market volume of Italian Savory Snacks by category
- Historical and projected market value of Italian Savory Snacks by category
- Winners and losers in the Italian Savory Snacks market
- Segment share of the category and change in market share in the Italian Savory Snacks market
- Penetration of private label, by categories, in the Italian Savory Snacks market
- Private label performance compare to national brands in the Italian Savory Snacks market
- Leading companies in the Italian Savory Snacks market by category
- Leading brands in the Italian Savory Snacks market by category
- Retailer and packaging
- Leading retailers in the Italian food market
- Leading distribution channels in the Italian Savory Snacks market
- Leading distribution channels by category in the Italian Savory Snacks market
- Italian Savory Snacks market by type of packaging
- Italian Savory Snacks market by type of packaging closure/outer
- Italian Savory Snacks market by type of packaging, forecasted
- Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Italian Savory Snacks market
- Private Label consumption occasions by age and gender in the Italian Savory Snacks market
- Under/Over-consumption levels in the Italian Savory Snacks market by gender and age
- Consumption frequency by type of consumer in the Italian Savory Snacks market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Italian Savory Snacks market
- Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Italian Savory Snacks market
- Market volume of the Italian Savory Snacks market by category and trend
- For leading trends in the Italian Savory Snacks market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Italian Savory Snacks market
- How to target the trend in the Italian Savory Snacks market
- How the trend will evolve in the Italian Savory Snacks market
- Innovation examples
- New product example launches in the Italian Savory Snacks market
- New product example launches in the global Savory Snacks market
- Actions and Recommendations
- How to successfully target key trends in the Italian Savory Snacks market
- Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- An explanation of the sub-trends
- Methodology notes
- About Canadean
- List of Tables
- Table 1: Country Indicators – overall food value and volume, 2014
- Table 2: Market value analysis in EUR and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Inter-country volume and growth analysis, 2009-2019
- Table 5: Average prices (EUR) by category, 2014
- Table 6: Segment level analysis by category, 2014
- Table 7: Leading retailers and store count
- Table 8: Over/ under consumption by gender and age, 2013
- Table 9: Level of influence of a consumer survey trend on consumption by volume, 2013
- Table 10: Level of influence of a consumer survey trend on consumption by category volume, 2013
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI (2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
- Figure 4: Market volume share analysis by categories, 2014
- Figure 5: Consumers purchase behavior - Trading up/down, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Private label penetration by categories, 2014
- Figure 9: Private label and brand share growth, 2011-2014
- Figure 10: Leading companies by categories with market share, 2014
- Figure 11: Leading brands by categories with market share, 2014
- Figure 12: Leading distribution channels, overall food, 2010-2013
- Figure 13: Leading distribution channels by category, 2014
- Figure 14: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 16: Consumption occasions by gender and age, 2013
- Figure 17: Private label occasions by gender and age, 2013
- Figure 18: Heavy, medium, or light consumption by gender, 2013
- Figure 19: Heavy, medium, or light consumption by age, 2013
- Figure 20: Private label consumption by age group compared to overall market consumption by age, 2013
- Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time
- Figure 21: Innovative new product launch – global and country specific
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