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Consumer and Market Insights: Savory Snacks in Italy

Consumer and Market Insights: Savory Snacks in Italy

Summary
The Italian savory snacks market is the smallest of all the major economies due to low per capita consumption and low consumer spending. However, the market is growing as consumers have begun to snack more often to cope with increasingly busy lifestyles and time constraints; it has grown by a CAGR of 2.4% from 2010-2015 from 106.5kg million in 2010 to 119.8kg million in 2015. The Italian savory snacks market is forecast to grow at a CAGR of 2.5% from 2015-2020 which will mostly be driven by the Potato Chips segment as this is the most popular type of savory snacks in the country.

Key Findings
Italy is the smallest savory snacks market of all the 10 major economies due to low per capita consumption

Potato Chips is the largest category in the savory snacks market and accounts for 39.1% of the market in volume terms, as of 2015

The market grew at a CAGR of 2.6% between 2010-2015 from €940.7 million (US$1,245.8 million) in 2010 to €1,069.5 million (US$1,187.9 million) in 2015

Private label penetration in the Italian savory snacks market is relatively high at 12.5% in value terms and is highest in the Meat Snacks segment at 27% in value terms, as of 2015

Synopsis
“Consumer and Market Insights: Savory Snacks in Italy”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Italian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Canada market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the Italian Savory Snacks market
Impact of exchange rate fluctuations on Savory Snacks market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Inter-country comparison of average price per kg by category
Top variants and pack size distribution analysis
Retailer price dynamics
Retail Landscape and Key Distribution Channels
Leading retailers in the Italian Food market
Leading distribution channels (value terms) in the Italian Savory Snacks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Italian Savory Snacks market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Savory Snacks market by type of packaging material/container (in volume terms)
Savory Snacks market by type of packaging closure/outer (in volume terms)
Savory Snacks market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the Italian Savory Snacks market
Private Label consumption occasions by age and gender in the Italian Savory Snacks market
Under/Over-consumption levels in the Italian Savory Snacks market by gender and age
Consumption frequency by type of consumer in the Italian Savory Snacks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Italian Savory Snacks market
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Italian Savory Snacks market:
How the trend is influencing consumption in the Italian Savory Snacks market
How to target the trend in the Italian Savory Snacks market
How the trend will evolve in the Italian Savory Snacks market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Savory Snacks market in the future
Examples of New Product Development
New products launched in the Italian Savory Snacks market
New products launched in global Savory Snacks market
Actions and Recommendations
How to successfully target key trends in the Italian Savory Snacks market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Pricing data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Market Data Methodology
Consumer Data Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in € and US$, 2010–2020
Table 3: Market volume growth analysis, 2010–2020
Table 4: Exchange rate fluctuations: US$ to €
Table 5: Market volume growth, by category, 2015–2020
Table 6:Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010–2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Market value growth analysis by category, 2010–2020
Figure 6: Historic and forecast value analysis by category, 2010–2020
Figure 7: Change in market share by category, 2015–2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Savory Snacks market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health & Wellness claims, by category, 2010–2020
Figure 16: Leading Health & Wellness companies by category, 2015
Figure 17: Packaging analysis – key packaging material, type, closure, 2015
Figure 18: Growth in key packaging material, type, closure, 2015–2020
Figure 19: Consumption occasions by gender and age, 2015
Figure 20: Private label occasions by gender and age, 2015
Figure 21: Heavy, medium, or light consumption by gender, 2015 Figure 22: Heavy, medium, or light consumption by age, 2015
Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 24: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 25: Innovative new product launch – global and country specific

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