Consumer and Market Insights: Savory Snacks in Ireland
Summary The Savory Snacks market in Ireland is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015, driven by economic recovery. Potato Chips is the leading value category and Processed Snacks is forecast to register the fastest growth during 2015-2020. Savory Snacks consumption among Irish is mainly influenced by the Wellbeing and the Sharing consumer trends.
Key Findings The Savory Snacks market in Ireland will register higher growth in value terms during 2015-2020 compared to 2010-2015.
The Processed Snacks category is forecast to register fastest value growth among all categories, during 2015-2020.
The Microwaveable Popcorn segment is expected to gain maximum share growth within Popcorn category.
Hypermarkets & Supermarkets and Convenience Store are the leading distribution channels in Ireland’s Savory Snacks market.
Tayto and Kelkin are the leading brands in Popcorn category, both in value and in volume terms.
Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Ireland.
Synopsis Canadean’s Consumer and Market Insights report on the Savory Snacks market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others
Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion