Consumer and Market Insights: Savory Snacks in Greece

Consumer and Market Insights: Savory Snacks in Greece

Summary
The Savory Snacks market in Greece is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 due to improving per capita GDP. Potato Chips is the largest category in terms of value and is also forecast to register the fastest growth during 2015-2020.

Key Findings
The Savory Snacks market in Greece will register higher growth in value terms during 2015-2020 compared to 2010-2015.

Private label products had a high market penetration in 2015. Thus, Private Label products are gaining market share from branded products.

The Nuts & Seeds category has the highest volume share in the overall Savory Snacks market.

Hypermarkets & Supermarkets and Convenience Stores are the leading distribution channels in the Greek Savory Snacks market.

Lay’s is the leading brand in Potato Chips category, both in value and volume terms.

Flexible Packaging is the most commonly used packaging material in the Greek Savory Snacks market.

Synopsis
Canadean’s Consumer and Market Insights report on the Savory Snacks market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, and Rigid Plastics; container data for: Bag/Sachet, Can- Composite, Box, Film and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Greek Savory Snacks market
Impact of exchange rate fluctuations on Savory Snacks market
Degree of trade up/down in the Greek Savory Snacks market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Greek Food market
Leading distribution channels (value terms) in the Greek Savory Snacks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in Greece's Savory Snacks market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Savory Snacks market by type of packaging material/container (in volume terms)
Savory Snacks market by type of packaging closure (in volume terms)
Savory Snacks market by type of packaging, forecast(in volume terms)
Innovation examples
New products launched in the Greek Savory Snacks market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Savory Snacks, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health & Wellness claims, by category, 2010-2020
Figure 16: Leading Health & Wellness companies by category, 2015
Figure 17: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 18: Growth in key packaging material, container, closure and outer type, 2015-2020

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