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Consumer and Market Insights: Savory Snacks in Germany

Consumer and Market Insights: Savory Snacks in Germany

SummaryGermany’s Savory Snacks market is characterized by the lowest per capita consumption among the major European economies. It is forecast to record volume growth with a CAGR of 2.5% over 2015–2020, driven by factors such as the desire for treating and value for money snacking options. Private label penetration is high, with own brands accounting for a quarter of the country’s Savory Snacks market.

Key FindingsGerman men have more Savory Snacks occasions both as a group and per capita

Across all categories, private label penetration is the highest in Potato Chips

The need for treating is stronger in women than men

Across all the age groups, the need for relaxation peaks in Tweens & Early Teens

SynopsisCanadean’s Consumer and Market Insights: Savory Snacks in Germany identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2010–2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean’s 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and Germany-specific product innovation examples targeting key consumer needs – compare your products against the top performers

Reasons To BuyFind out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into Germany’s Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the German Savory Snacks market
Impact of exchange rate fluctuations on Savory Snacks market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Inter-country comparison of average price per kg by category
Top variants and pack size distribution analysis
Retailer price dynamics
Retail Landscape and Key Distribution Channels
Leading retailers in the German Food market
Leading distribution channels (value terms) in the German Savory Snacks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the German Savory Snacks market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Savory Snacks market by type of packaging material/container (in volume terms)
Savory Snacks market by type of packaging closure/outer (in volume terms)
Savory Snacks market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the German Savory Snacks market
Private Label consumption occasions by age and gender in the German Savory Snacks market
Under/Over-consumption levels in the German Savory Snacks market by gender and age
Consumption frequency by type of consumer in the German Savory Snacks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the German Savory Snacks market
Consumer trend analysis
Canadian's consumer trend framework and explanation of the sub-trends
For key trends in the German Savory Snacks market:
How the trend is influencing consumption in the German Savory Snacks market
How to target the trend in the German Savory Snacks market
How the trend will evolve in the German Savory Snacks market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Savory Snacks market in the future
Examples of New Product Development
New products launched in the German Savory Snacks market
New products launched in global Savory Snacks market
Actions and Recommendations
How to successfully target key trends in the German Savory Snacks market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Pricing data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Market Data Methodology
Consumer Data Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in €and US$, 2010–2020
Table 3: Market volume growth analysis, 2010–2020
Table 4: Exchange rate fluctuations: US$ to €
Table 5: Market volume growth, by category, 2015–2020
Table 6:Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010–2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Market value growth analysis by category, 2010–2020
Figure 6: Historic and forecast value analysis by category, 2010–2020
Figure 7: Change in market share by category, 2015–2020
Figure 8: Category volume consumption by age, gender, education and urbanization,2015
Figure 9: Leading distribution channels, overall Food, 2011–2014
Figure 10: Leading distribution channels, overall Savory Snacks market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health & Wellness claims, by category, 2010–2020
Figure 16: Leading Health & Wellness companies by category, 2015
Figure 17: Packaging analysis –key packaging material, type, closure, 2015
Figure 18: Growth in key packaging material, type, closure, 2015–2020
Figure 19: Consumption occasions by gender and age, 2015
Figure 20: Private label occasions by gender and age, 2015
Figure 21: Heavy, medium, or light consumption by gender, 2015Figure 22: Heavy, medium, or light consumption by age, 2015
Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 24: Influence of a trend on consumption -by gender, age, income group and leisure time
Figure 25: Innovative new product launch –global and country specific

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