Consumer and Market Insights: Savory Snacks in Denmark
Summary The Danish Savory Snacks market is forecast to register higher growth in volume terms during 2015-2020 compared to 2010-2015. The market is led by the Potato Chips category, which has the largest share in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel for Savory Snacks, while Orkla ASA and Popz Holding LLC are the leading players in the market.
Key Findings The Savory Snacks market in Denmark will grow at the same rate during 2015 -2020 as it grew in 2010 -2015.
The Potato Chips category is forecast to register fastest value growth among all categories, during 2015-2020.
Microwaveable Popcorn segment is expected to gain market share within the Popcorn category.
Hypermarkets & Supermarkets was the leading distribution channel in Denmark’s Food market.
Kims and Popz are the leading brands in the Popcorn category both in value and in volume terms.
Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Denmark.
Synopsis Canadean’s Consumer and Market Insights report on the Savory Snacks market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning