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Consumer and Market Insights: Savory Snacks Market in the US

Consumer and Market Insights: Savory Snacks Market in the US

Summary

Consumer and Market Insights: Savory Snacks Market in the US report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings

The US is a major global Savory Snacks market significantly outsizing major economies in 2014

Processed Snacks is the leading category by value and volume

The US Savory Snacks market is driven by consumers’ desire for relaxation and escapism

US women consider indulgence adding value to Savory Snacks

Synopsis

This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

The degree of influence that Canadean’s 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

International and US-specific product innovation examples targeting key consumer needs – compare your products against top performers.

Reasons To Buy

Get access to Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches


Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the United States Savory Snacks market
Historical and projected sales in the United States Savory Snacks market
Degree of trade up/down-trade in the United States Savory Snacks market
Comparison of United States Savory Snacks market compared to other key countries
Market volume of United States Savory Snacks by category
Historical and project market value of United States Savory Snacks by category
Winners and losers in the United States Savory Snacks market
Segment share of the category and change in market share in the United States Savory Snacks market
Penetration of private label, by categories, in the United States Savory Snacks market
Private label performance compare to national brands in the United States Savory Snacks market
Leading companies in the United States Savory Snacks market by category
Leading brands in the United States Savory Snacks market by category
Retailer and packaging
Leading retailers in the United States food market
Leading distribution channels in the United States Savory Snacks market
Leading distribution channels by category in the United States Savory Snacks market
United States Savory Snacks market by type of packaging
United States Savory Snacks market by type of packaging closure/outer
United States Savory Snacks market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the United States Savory Snacks market
Private Label consumption occasions by age and gender in the United States Savory Snacks market
Under/Over-consumption levels in the United States Savory Snacks market by gender and age
Consumption frequency by type of consumer in the United States Savory Snacks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the United States Savory Snacks market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the United States Savory Snacks market
Market volume of the United States Savory Snacks market by category and trend
For leading trends in the United States Savory Snacks market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the United States Savory Snacks market
How to target the trend in the United States Savory Snacks market
How the trend will evolve in the United States Savory Snacks market
Innovation examples
New product examples launched in the United States Savory Snacks market
New product examples launched in the global Savory Snacks market
Actions and Recommendations
How to successfully target key trends in the United States Savory Snacks market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List of Tables
Table 1: Country indicators – overall food value and volume, 2014
Table 2: Market value analysis in USD and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (USD) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (USD, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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