Market Research Logo

Consumer and Market Insights: Savory Snacks in the US

Consumer and Market Insights: Savory Snacks in the US

Summary
The US is the largest savory snacks market in world, despite being the world’s third most populous country, worth over US$30 billion with a volume of three kg billion as of 2015. This is due to consumers’ high disposable income and busy lives, which encourage snacking throughout the day; this particularly explains young adults’ high snacking occasions. The Processed Snacks and Potato Chips segments are most dominant in the market, accounting for 43.2% and 22.6% respectively. The market is forecast to grow at CAGR of 2.0% from 2015–2020 but will lose its place as the biggest Savory Snacks market in the world to India.

Key Findings
Processed Snacks is the biggest segment, accounting for 43.2% of the total US Savory Snacks market

Meat snacks will grow at a CAGR of 11.1% between 2015 and 2020; making it the fastest-growing segment in the market

Women have the most Savory Snacks occasions in the US at 43.6 billion, compared to men’s 42.6 billion

Due to the US’s aging population, Older Consumers have the most Savory Snacks occasions of all age groups, at 22.3% of total occasions

Synopsis
“Consumer and Market Insights: Savory Snacks in the US,” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the American market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the US market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the US Savory Snacks market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Inter-country comparison of average price per kg by category
Top variants and pack size distribution analysis
Retailer price dynamics
Retail Landscape and Key Distribution Channels
Leading retailers in the US Food market
Leading distribution channels (value terms) in the US Savory Snacks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the US Savory Snacks market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Savory Snacks market by type of packaging material/container (in volume terms)
Savory Snacks market by type of packaging closure (in volume terms)
Savory Snacks market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the US Savory Snacks market
Private Label consumption occasions by age and gender in the US Savory Snacks market
Under/Over-consumption levels in the US Savory Snacks market by gender and age
Consumption frequency by type of consumer in the US Savory Snacks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the US Savory Snacks market
Consumer Trend Analysis
Degree of influence that consumer trends have on volume consumption in the US Savory Snacks market
Market volume of the US Savory Snacks market by category and trend
For leading trends in the US Savory Snacks market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the US Savory Snacks market
How to target the trend in the US Savory Snacks market
How the trend will evolve in the US Savory Snacks market
Examples of New Product Development
New products launched in the US Savory Snacks market
New products launched in global Savory Snacks market
Actions and Recommendations
How to successfully target key trends in the US Savory Snacks market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Pricing data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Market Data Methodology
Consumer Data Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Inter-country volume and growth analysis, 2010-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average Price per Kg comparison by categories
Table 10: Retailer Price Dynamics (includes % difference from average price)
Table 11: Leading retailers
Table 12: Leading brands by segments, 2015
Table 13: Leading brands by category, 2015
Table 14: Key Health & Wellness product attributes driving sales, 2015
Table 15: Key Health & Wellness consumer benefits driving sales, 2015
Table 16: Over/ under consumption by gender and age, 2015
Table 17: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 18: Level of influence of a consumer survey trend on consumption by category volume , 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Savory Snacks market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health & Wellness claims, by category, 2010-2020
Figure 16: Leading Health & Wellness companies by category, 2015
Figure 17: Packaging analysis – key packaging material, type, closure, 2015
Figure 18: Growth in key packaging material, type, closure, 2015-2020
Figure 19: Consumption occasions by gender and age, 2015
Figure 20: Private label occasions by gender and age, 2015
Figure 21: Heavy, medium, or light consumption by gender, 2015
Figure 22: Heavy, medium, or light consumption by age, 2015
Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 24: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 25: Innovative new product launch – global and country specific

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report