Consumer and Market Insights: Savory & Deli Foods Market in Thailand

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures – Key Takeouts

Market value and volume for the Thailand Savory & Deli Foods market

Historical and projected sales in the Thailand Savory & Deli Foods market

Degree of trade up/down-trade in the Thailand Savory & Deli Foods market

Comparison of Thailand Savory & Deli Foods market compared to other key countries

Market volume of Thailand Savory & Deli Foods by category

Historical and project market value of Thailand Savory & Deli Foods by category

Winners and losers in the Thailand Savory & Deli Foods market

Segment share of the category and change in market share in the Thailand Savory & Deli Foods market

Penetration of private label, by categories, in the Thailand Savory & Deli Foods market

Private label performance compare to national brands in the Thailand Savory & Deli Foods market

Leading companies in the Thailand Savory & Deli Foods market by category

Leading brands in the Thailand Savory & Deli Foods market by category

Retailer and packaging

Leading retailers in the Thailand food market

Leading distribution channels in the Thailand Savory & Deli Foods market

Leading distribution channels by category in the Thailand Savory & Deli Foods market

Thailand Savory & Deli Foods market by type of packaging

Thailand Savory & Deli Foods market by type of packaging closure/outer

Thailand Savory & Deli Foods market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Thailand Savory & Deli Foods market

Private Label consumption occasions by age and gender in the Thailand Savory & Deli Foods market

Under/Over-consumption levels in the Thailand Savory & Deli Foods market by gender and age

Consumption frequency by type of consumer in the Thailand Savory & Deli Foods market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Thailand Savory & Deli Foods market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Thailand Savory & Deli Foods market

Market volume of the Thailand Savory & Deli Foods market by category and trend

For leading trends in the Thailand Savory & Deli Foods market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Thailand Savory & Deli Foods market

How to target the trend in the Thailand Savory & Deli Foods market

How the trend will evolve in the Thailand Savory & Deli Foods market

Innovation examples

New product examples launched in the Thailand Savory & Deli Foods market

New product examples launched in the global Savory & Deli Foods market

Actions and Recommendations

How to successfully target key trends in the Thailand Savory & Deli Foods market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

List of Tables

Table 1: Country indicators – overall food value and volume, 2014

Table 2: Market value analysis in THB and USD, 2009-2019

Table 3: Market volume growth analysis, 2014-2019

Table 4: Average prices (THB) by category, 2014

Table 5: Segment level analysis by category, 2014

Table 6: Leading retailers and store count

Table 7: Leading brands by category, 2014

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)

Figure 2: Foodservice transactions by sectors, profit and cost, 2014

Figure 3: Market value (THB, USD) and volume analysis, 2009-2019

Figure 4: Consumers purchase behavior - Trading up/down, 2014

Figure 5: Market volume share analysis by categories, 2014

Figure 6: Growth analysis by category, 2009-2019

Figure 7: Change in market share by category, 2014-2019

Figure 8: Leading distribution channels, overall food, 2010-2013

Figure 9: Leading distribution channels by category, 2014

Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014

Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019

Figure 12: Brand share growth, 2011-2014

Figure 13: Brand share analysis by categories, 2014

Figure 14: Examples - new product development

Consumer and Market Insights: Savory & Deli Foods Market in Thailand

Summary

The Consumer and Market Insights: Savory & Deli Foods Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Increasingly busy lifestyles and rapid urbanization will drive the growth of consumer Package Goods in Thailand

Thailand’s Savory & Deli Foods market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014

Savory Baked Goods has the largest volume share in Thailand’s Savory & Deli Foods market

The Pies & Savory Appetisers category is forecast to register the fastest growth in value terms during 2014-2019

Hypermarkets & Supermarkets is the leading distribution channel in Thailand’s Savory & Deli Foods market

Rigid Plastics is the mostly used packaging material in the Savory & Deli Foods market

Synopsis

The report on Savory & Deli Foods sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Cured Meats, Fermented Meats, Pates, Pies & Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion