Consumer and Market Insights: Savory & Deli Foods Market in Poland
Summary
The Consumer and Market Insights: Savory & Deli Foods Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
Improving economic conditions and increasing consumers’ confidence will offer growth opportunities in the Polish Savory & Deli Foods market
Of the seven Savory & Deli categories analyzed, Pates will remain the largest category, while Pies & Savory Appetisers will be the fastest growing category registering a CAGR of 6.7% during 2014-2019
The Polish Savory & Deli Foods market is a competitive market and is led by many international players such as WH Group and Agrofert A.S. and many domestic players such as Drosed S.A. and DEGA Spolka Ackyjna
Hypermarkets & Supermarkets was the leading distribution channel in the Polish Savory & Deli Foods market and it accounted for 73.5% distribution share in 2014
The use of Flexible Packaging in Savory & Deli Foods product is forecast to grow at a CAGR of 3.6% during 2014-2019, due to its increasing usage across all the categories
The Polish consumers seek private label Savory & Deli Food products as they offer value for money which is resulting to private labels gain market share over brands
Synopsis
The report on Savory & Deli Foods sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Cured Meats, Fermented Meats, Pates, Pies & Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Classifications and definitions
- Methodology
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Poland Savory & Deli Foods market
- Historical and projected sales in the Poland Savory & Deli Foods market
- Degree of trade up/down-trade in the Poland Savory & Deli Foods market
- Comparison of Poland Savory & Deli Foods market compared to other key countries
- Market volume of Poland Savory & Deli Foods by category
- Historical and project market value of Poland Savory & Deli Foods by category
- Winners and losers in the Poland Savory & Deli Foods market
- Segment share of the category and change in market share in the Poland Savory & Deli Foods market
- Penetration of private label, by categories, in the Poland Savory & Deli Foods market
- Private label performance compare to national brands in the Poland Savory & Deli Foods market
- Leading companies in the Poland Savory & Deli Foods market by category
- Leading brands in the Poland Savory & Deli Foods market by category
- Retailer and packaging
- Leading retailers in the Poland food market
- Leading distribution channels in the Poland Savory & Deli Foods market
- Leading distribution channels by category in the Poland Savory & Deli Foods market
- Poland Savory & Deli Foods market by type of packaging
- Poland Savory & Deli Foods market by type of packaging closure/outer
- Poland Savory & Deli Foods market by type of packaging, forecasted
- Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Poland Savory & Deli Foods market
- Private Label consumption occasions by age and gender in the Poland Savory & Deli Foods market
- Under/Over-consumption levels in the Poland Savory & Deli Foods market by gender and age
- Consumption frequency by type of consumer in the Poland Savory & Deli Foods market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Poland Savory & Deli Foods market
- Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Poland Savory & Deli Foods market
- Market volume of the Poland Savory & Deli Foods market by category and trend
- For leading trends in the Poland Savory & Deli Foods market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Poland Savory & Deli Foods market
- How to target the trend in the Poland Savory & Deli Foods market
- How the trend will evolve in the Poland Savory & Deli Foods market
- Innovation examples
- New product examples launched in the Poland Savory & Deli Foods market
- New product examples launched in the global Savory & Deli Foods market
- Actions and Recommendations
- How to successfully target key trends in the Poland Savory & Deli Foods market
- Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- List of Tables
- Table 1: Country indicators – overall food value and volume, 2014
- Table 2: Market value analysis in PLN and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (PLN) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (PLN, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall food, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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