Consumer and Market Insights: Savory & Deli Foods Market in New Zealand
The Consumer and Market Insights: Savory & Deli Foods Market in New Zealand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
The Savory & Deli Foods market in New Zealand is a market with moderate growth which is forecast to register value growth at a CAGR of 5.0% during 2014-2019
Across the Seven Savory & Deli Foods categories analyzed, Fermented Meats led the market with highest volume consumption in 2014, while Pre-Packed Sandwiches will be the fastest growing category by value at a CAGR of 5.8% during 2014-2019
Savory & Deli Foods market in New Zealand is competitive and is led by international players like Hellers Limited, La Bonne Cuisine Ltd and Verkerks with major share in the Pates, Fermented Meats and Cured Meats categories, while market for Savory Baked Goods, Prepared Salads and Pre-Packed Sandwiches is highly fragmented
Although, private label products registered only a marginally higher growth over branded Savory & Deli Foods products during 2011-2014, the private label penetration has considerable market share of 15.2% in New Zealand
The use of Prize Off closures for packaging Savory & Deli food products is forecast to grow at the fastest CAGR of 4.0% during 2014-2019
The report on the Savory & Deli Foods sector in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Cured Meats, Fermented Meats, Pates, Pies & Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads, Savory Baked Goods, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion