Consumer and Market Insights: Prepared Meals in Turkey
Summary A stable economical growth and a large base of young population is driving the growth of the Turkish Prepared Meals market. The market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets accounts for the highest share of distribution of Prepared Meals in the country. Yildiz Holding A.S and Yasar Holding A.S. are the leading players in the market.
Key Findings The Ready Meals category has the highest volume share in the overall Prepared Meals market in Turkey.
Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Turkish Prepared Meals market.
The Pizza category witnessed the highest private label penetration in Turkey’s Prepared Meals market .
The use of Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.
Synopsis Canadean’s Consumer and Market Insights report on the Prepared Meals market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning