Consumer and Market Insights: Prepared Meals Market in Thailand
The Consumer and Market Insights: Prepared Meals Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
The Prepared Meals market in Thailand is forecast grow at a high CAGR of10.8% during 2014-2019, supported by increasing population growth rate which is likely to create opportunities for producers in Prepared Meals market like in near future
Across the three prepared meals categories analyzed, Ready Meals leads the markets, both in value and volume terms and will remain the largest as well as fastest growth category, registering a high CAGR of 13.1% during 2014-2019
The Thailand Prepared Meals market is competitive and is led by market players like Charoen Pokphand Foods PCL, Prantalay, Alfredo Foods Inc., Unilever PLC
The use of Tray containers for packaging Prepared Meals products is forecast to grow at a high CAGR of 10.3% during 2014-2019, led by increasing demand for Ready Meals and Meal Kits categories
With a 58.0% of population being below 40 years of age, Thailand got a large young base of consumers with their eating habit inclined toward products like Pizza and Pasta, thus indicating a potential future for Prepared Meals market in the country
The report on the Prepared Meals sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence prepared meals consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook