Consumer and Market Insights: Prepared Meals in Spain
Summary Economic recovery in Spain will positively influence consumer spending and consequently drive demand for Consumer Packaged Goods. The market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel across all the three categories in market. Casa Tarradellas, S.A. and General Mills, Inc. are the leading players in the market.
Key Findings The Prepared Meals market in Spain is forecast to grow at a CAGR of 2.8% during 2015-2020
Consumers in Spain's Prepared Meals market are trading-down to value for money products
The Ready Meals category has highest private label penetration among all the other categories
Rigid Plastics is the commonly used packaging materials in Spain's Prepared Meals market
Synopsis Canadean’s Consumer and Market Insights report on the Prepared Meals market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging and Rigid Metal; container data for: Tray, Bag/Sachet, Tub, Film and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning