Consumer and Market Insights: Prepared Meals in South Africa
Summary The South African Prepared Meals market is forecast to register high growth during 2015-2020 owing to the presence of a large base of young population coupled with rising disposable income. Among all the categories analyzed, Ready Meals is the largest value category while the Pizza category is forecast to register fastest value growth during 2015-2020. The penetration of private label products remains high in the Prepared Meals market.
Key Findings The Prepared Meals market in South Africa is forecast to register growth in both value and volume terms during 2015-2020.
The Ready Meals category has the highest volume share in the overall Prepared Meals market in South Africa
The Pizza category is forecast to register fastest value growth among all categories during 2015-2020
The Chilled Ready Meals segment is expected to gain share growth within the Ready Meals category
Hypermarkets & Supermarkets is the leading distribution channel in the South African Food market
Private label penetration in the South African Prepared Meals market remains high
Rigid Plastics is the most commonly used packaging material in the South African Prepared Meals market
Synopsis Canadean’s Consumer and Market Insights report on the Prepared Meals market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Film and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning