Consumer and Market Insights: Prepared Meals Market in the Republic of Ireland
The Consumer and Market Insights: Prepared Meals Market in the Republic of Ireland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
The economic downturn in 2008 affected the growth of Ireland. However, Irish economy grew strongly in 2014 driven primarily by exports and a strong recovery in investment. Prepared Meals consumption in Ireland is forecast to register growth at a CAGR of 3.0% during 2014-2019.
Ready Meals with a 66.4% market share volume was the largest segment in the Prepared Meals category in 2014 and is forecast to grow at a CAGR of 1.6% during 2014-2019.
Foil closure was used for packaging of 22.9% of Prepared Meals products in 2014, followed by Film closures.
The Irish Prepared Meals market is competitive and a few of the players present are General Mills, Inc., Boparan Holdings Limited, Dr. August Oetker KG, H. J. Heinz Company, Unilever PLC, Kepak Group, Mars, Inc., Marlow Foods Ltd etc
Increasing health consciousness has influenced product choices in the Prepared Meals market. Products that are part of a balanced diet, providing the required nutrients per day are being offered by manufacturers to appeal to the health-conscious segment of the population.
Weight Watchers’ Beans in tomato sauce is claims to have low fat and calories that are included as part of a balanced diet.
New Products are being developed keeping in mind consumers’ preferences. Birds Eye has introduced the Stir Your Senses range of Ready Meals which are available in six flavors including Thai Chicken with Basmati Rice. It is claimed to have authentic Thai taste
The report on the Prepared Meals sector in the Republic of Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence prepared meals consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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