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Consumer and Market Insights: Prepared Meals Market in Portugal

Consumer and Market Insights: Prepared Meals Market in Portugal

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Portugal Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

The Prepared Meals market in Portugal offers moderate growth prospects for manufacturers to introduce new products in the market.

Ready Meals is both the largest category in value and volume terms in the market reflecting consumers’ preference for convenient meal options amidst growing busy lives.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

Tub made up of Rigid Plastics is the most preferred container type in the Portugal Prepared Meals market.

Synopsis

Portugal's Prepared Meals market is forecast to register low growth in value and volume terms during 2014-2019. Large proportion of working population and busy lifestyle coupled with improved economic outlook is helping in driving growth of Prepared Meals market in Portugal. Ready Meals is the largest category in terms of value and volume whereas Meal Kits is the fastest category in both volume and value terms in the market reflecting consumers’ preference for convenient meal options amidst growing busy lives.

Reasons To Buy

This overview of the consumer and market dynamics of the Portugal Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix

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