Consumer and Market Insights: Prepared Meals Market in the Philippines
Summary
The Consumer and Market Insights: Prepared Meals Market in the Philippines report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
The Filipino Prepared Meals is forecast to register marginally higher growth at CAGR of 2.8% during 2014-2019 compared to a CAGR of 2.6% registered during 2009-2014.
Ready Meals is the most consumed Prepared Meals product in the Philippines while The Pizza category is forecast to register the fastest growth at a CAGR of 4.1% during 2014-2019.
Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Prepared Meals market, which accounted for 66.6% share in 2014.
Rigid Plastics is the most used packaging material with 43.6% share while Tray, the most commonly used container type, accounted for 41.0% share in 2014.
Due to increasing health consciousness in the Philippines, Prepared Meals products with health-related benefits such as low-fat or low-calorie will gain more popularity among consumers.
Increasing demand for convenience food and the desire to seek out indulgent flavors is acting as a catalyst for the growth of the Filipino Prepared Meals market.
Synopsis
The report on the Prepared Meals sector the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence prepared meals consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report introduction and definitions
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Philippines Prepared Meals market
- Historical and projected consumption in the Philippines Prepared Meals market
- Degree of trade up/down-trade in the Philippines Prepared Meals market
- Market volume of Philippines Prepared Meals by category
- Historical and project market value of Philippines Prepared Meals by category
- Winners and losers in the Philippines Prepared Meals market
- Segment share of the category and change in market share in the Philippines Prepared Meals market
- Category level pricing in the Philippines Prepared Meals market
- Retailer and packaging
- Leading retailers in the Philippines food market
- Leading distribution channels in the Philippines Prepared Meals market
- Leading distribution channels by category in the Philippines Prepared Meals market
- Philippines Prepared Meals market by type of packaging
- Philippines Prepared Meals market by type of packaging closure/outer
- Philippines Prepared Meals market by type of packaging, forecasted
- Private label performance compared to national brands in the Philippines Prepared Meals market
- Leading companies in the Philippines Prepared Meals market by category
- Leading brands in the Philippines Prepared Meals market by category
- Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Philippines Prepared Meals market
- How the trend is influencing consumption in the Philippines Prepared Meals market
- How to target the trend in the Philippines Prepared Meals market
- How the trend will evolve in the Philippines Prepared Meals market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
- Innovation examples
- New product examples launched in the Philippines Prepared Meals market
- Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
- List of Tables
- Table 1: Country indicators – overall food value and volume, 2014
- Table 2: Market value analysis in PHP and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (PHP) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (PHP, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall food, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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