Consumer and Market Insights: Prepared Meals Market in the Philippines

Consumer and Market Insights: Prepared Meals Market in the Philippines

Summary

The Consumer and Market Insights: Prepared Meals Market in the Philippines report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

The Filipino Prepared Meals is forecast to register marginally higher growth at CAGR of 2.8% during 2014-2019 compared to a CAGR of 2.6% registered during 2009-2014.

Ready Meals is the most consumed Prepared Meals product in the Philippines while The Pizza category is forecast to register the fastest growth at a CAGR of 4.1% during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Prepared Meals market, which accounted for 66.6% share in 2014.

Rigid Plastics is the most used packaging material with 43.6% share while Tray, the most commonly used container type, accounted for 41.0% share in 2014.

Due to increasing health consciousness in the Philippines, Prepared Meals products with health-related benefits such as low-fat or low-calorie will gain more popularity among consumers.

Increasing demand for convenience food and the desire to seek out indulgent flavors is acting as a catalyst for the growth of the Filipino Prepared Meals market.

Synopsis

The report on the Prepared Meals sector the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Consumer level trends: Top four consumer trends which influence prepared meals consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion