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Consumer and Market Insights: Prepared Meals Market in Norway

Consumer and Market Insights: Prepared Meals Market in Norway

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Norway’s Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

Economic recovery and low inflation rate are likely to drive consumer spending in Norway.

The Norwegian Prepared Meals market will witness sluggish growth.

The Ready Meals category is forecast to register fastest growth in value terms during 2014-2019.

Hypermarkets & Supermarkets, followed by Convenience Stores is the leading distribution channel for Prepared Meals market.

Rigid Plastics is the most used packaging material in the Prepared Meals market.

Synopsis

Norway's Prepared Meals market will register slow value growth during 2014-2019 as economic recovery is still underway. Ready Meals is the largest category in value as well as volume terms, as well as the fastest growing category in the Prepared Meals market reflecting consumers’ preference for convenient meal option amidst growing busy lives.

Reasons To Buy

This overview of the consumer and market dynamics of the Norwegian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix

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