Consumer and Market Insights: Prepared Meals in Norway
Summary The Norwegian Prepared Meals market is being led by the Ready Meals category which is also expected to register the fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets holds the highest share for distribution of Prepared Meals in the market. The penetration of private labels is low in the market while they registered faster growth than brands during 2012-2015.
Key Findings The Ready Meals category has the highest volume share in the overall Prepared Meals market in Norway.
The Ready Meals category is forecast to register fastest value growth among all categories during 2015-2020.
The Chilled Meal Kits segment is expected to gain market share within the Meal Kits category.
Hypermarkets & Supermarkets is the leading distribution channel in the Norwegian Prepared Meals market.
Private label products in the Pizza category grew at a faster pace than the Ready Meals category during 2012-2015.
Flexible Packaging is the most commonly used packaging material in the Norwegian Prepared Meals market.
Synopsis Canadean’s Consumer and Market Insights report on the Prepared Meals market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning