Consumer and Market Insights: Prepared Meals in the Netherlands
Summary he Dutch Prepared Meals market is being led by the Ready Meals category while the Pizza category is forecast to register fastest value growth during 2015-2020.Hypermarkets & Supermarkets accounts for the highest share for the distribution of Prepared Meals in the country. Gran Food Bv and Dr. August Oetker Kg are the leading players in the market.
Key Findings The Prepared Meals market in the Netherlands is forecast to grow at a CAGR of 2.9% in value terms during 2015-2020
The Pizza category is forecast to register fastest value growth among all categories during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Dutch Prepared Meals market
Private label products witnessed high penetration in the Dutch Prepared Meals market and registered fastest growth than brands during 2012-2015
The use of Film as closure type is forecast to grow at a CAGR of 2.2% during 2015-2020
Synopsis Canadean’s Consumer and Market Insights report on the Prepared Meals market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tray, Tub, Film, Can-Food and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning