Consumer and Market Insights: Prepared Meals in Malaysia

Introduction

Report Scope

Country Context

Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures – Key Takeaways

Market Overview

Value and volume analysis for the Malaysian Prepared Meals market

Impact of exchange rate fluctuations on the Malaysian Prepared Meals market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Malaysian Food market

Leading distribution channels (value terms) in the Malaysian Prepared Meals market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Packaging

Prepared Meals market by type of packaging material/container (in volume terms)

Prepared Meals market by type of packaging closure/outer (in volume terms)

Prepared Meals market by type of packaging, forecast (in volume terms)

Appendix

Country context

Category value and volume data

Sector overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Disclaimer

List of Tables

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in MYR and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to MYR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior - Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Leading distribution channels, overall Food, 2012-2015

Figure 10: Leading distribution channels, overall Prepared Meals market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

Consumer and Market Insights: Prepared Meals in Malaysia

Summary
The Malaysian Prepared Meals market is being led by the Ready Meals category while the Pizza category is forecast to register fastest growth in value terms during 2015-2020.Hypermarkets & Supermarkets accounts for the highest share of the distribution of Prepared Meals in the country. Tricious Foods Sdn. Bhd. and Dr. August Oetker Kg are the leading players in the market.

Key Findings
The Prepared Meals market in Malaysia is forecast to grow at a CAGR of 3.6% in value terms during 2015-2020

The Pizza category is forecast to register the fastest value growth among all categories during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Malaysian Prepared Meals market

Hormel, Maggi and San Remo are the most popular Ready Meals brands in Malaysia

The use of Rigid Plastics as packaging material is forecast to grow at a CAGR of 2.9% during 2015-2020

Synopsis
Canadean’s Consumer and Market Insights report on the Prepared Meals market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal; container data for: Tub, Tray, Bag/Sachet, Can-Food and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning