Consumer and Market Insights: Prepared Meals Market in Indonesia
The Consumer and Market Insights: Prepared Meals Market in Indonesia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Indonesia’s rising GDP, increasing domestic consumption and growth in the export of manufactured products and commodities will further boost the economic growth in the country Prepared Meals consumption in Indonesia is forecast to register growth at a CAGR of 6.5% during 2014-2019.
Ready Meals with a 63.7% share was the largest segment in the Prepared Meals category in 2014 and is forecast to grow at a CAGR of 6.5% during 2014-2019.
The Indonesian Prepared Meals market is highly fragmented and few of the players present are H. J. Heinz Company, Pronas, Mayora Group, San Remo Macaroni Company Pty Ltd, Unilever PLC
Indonesian Prepared Meals market grew by 6.1% in value terms and 5.7% in volume terms, in 2014. The average prices of Prepared Meals products increased by 0.4% while food price inflation stood at 6.8% making consumers go in for value for money products.
More than half of Indonesian population is below 30 years of age. Consumers are motivated to taste new cuisines and prefer to purchase restaurant- style Prepared Meals that provide a dine-out experience.
For instance, KariAyam, ‟traditional chicken curry by Pronas is targeted at urban consumers who move into the city and want to enjoy Indonesian flavors’’ without having to follow the time-taking traditional recipes.
Magic Time macaroni dinner is especially available for kids “Sports & Cheese‟, it is fortified with calcium and proteins which aid growth in children. Moreover, macaroni is shaped like sports products such as racket and ball appeal to kids.
Sleeve outer was used for packaging of 23.8% of Prepared Meals products in 2014.
The report on the Prepared Meals sector in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence prepared meals consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion