Consumer and Market Insights: Prepared Meals in India
Summary The Indian Prepared Meals market is forecast to register high growth during 2015-2020 owing to the presence of a large base of young population with rising disposable income. The market is being led by the Ready Meals category while the Meal Kits category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets accounts for the highest share for distribution of Prepared Meals in the country.
Key Findings The Prepared Meals market in India is forecast to register robust growth during 2015-2020
The Ready Meals category accounts for the majority of volume share in the overall Prepared Meals market in India
The Ready Meals category is expected to gain market share during 2015-2020
Convenience Stores is the leading distribution channel in the Indian Food market
MTR and Haldiram’s are the popular brands in the Ready Meals category
Rigid Plastics is the most commonly used packaging material in the Indian Prepared Meals market
Synopsis Canadean’s Consumer and Market Insights report on the Prepared Meals market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning