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Consumer and Market Insights: Prepared Meals Market in Hong Kong

Consumer and Market Insights: Prepared Meals Market in Hong Kong

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Hong Kong Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

Rising GDP per capita and a large base of young population is creating growth opportunities in the consumer goods sector in Hong Kong.

Hong Kong's Prepared Meals market is forecast to register moderate growth in value terms during 2014-2019

The Ready Meals category accounted for the largest value consumption of the Prepared Meals.

Hypermarkets & Supermarkets is the leading distribution channel in the Hong Kong’s Food market.

Rigid Plastics is the most used packaging material in the Prepared Meals market.

Synopsis

Hong Kong's Prepared Meals market is forecast to register moderate growth in value terms during 2014-2019.Economic growth and high proportion of young population is driving the demand of Prepared Meals market in Hong Kong, Ready Meals is both the largest and fastest-growing category in value terms in the market reflecting consumers preference for convenient meal options amidst growing busy lives.

Reasons To Buy

This overview of the consumer and market dynamics of the Hong Kong’s Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix

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