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Consumer and Market Insights: Prepared Meals Market in Greece

Consumer and Market Insights: Prepared Meals Market in Greece

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Greece Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

The Prepared Meals market in Greece offers moderate growth prospects for manufacturers to introduce new products in the market.

Ready Meals is both the largest and fastest-growing category in value terms in the market reflecting consumers’ preference for convenient meal options amidst growing busy lives.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

Tray made up of Rigid Plastics is the most preferred container type in the Greece’s Prepared Meals market.

Synopsis

The Bakery and Cereals market in Greece will register moderate growth during 2014-2019. The Bread & Rolls is the largest category by value, whilst the Breakfast Cereals category is forecast to register fastest growth during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel for Bakery and Cereals market in Greece.

Reasons To Buy

This overview of the consumer and market dynamics of the Greece’s Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix

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