Consumer and Market Insights: Prepared Meals Market in Germany
The market for Prepared Meals in Germany is growing because of continued consumer demand for the most indulgent, convenient, and value for money meals, and the changing age structures of German society. German consumers also want variety in their diets. These issues are driving Prepared Meals consumption in Germany, with moderate sustainable growth that is expected to continue for the foreseeable future.
Germany is the one of the largest Prepared Meals markets in volume terms. This can be attributed to the convenience, quality, and variety of Prepared Meals products
Longer working hours, more shift work, and busier schedules are making German consumers more dependent upon convenient, easy, and quick food occasions
Germany’s population is rapidly aging due to increased life expectancy and low fertility rates. The over 55s are the fastest-growing age group in the country and Prepared Meals manufacturers must try harder to appeal to these consumers to maintain and grow their market share
The Consumer and Market Insights: Prepared Meals Market in Germany report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
Figures that showcase the number of times consumers of different age groups and gender consume Prepared Meals, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
The degree of influence that Canadean’s 20 key consumer trends have on Prepared Meals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
International and German-specific product innovation examples targeting key consumer needs – compare your products against the top performers
Reasons To Buy
Develop the best strategies in product formulation, packaging, and consumer targets through Canadean’s analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years
Know who the key consumer groups are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the German Prepared Meals market
Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly
Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them