Market Research Logo

Consumer and Market Insights: Prepared Meals Market in Denmark

Consumer and Market Insights: Prepared Meals Market in Denmark

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Denmark. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

The Danish Prepared Meals market is forecast to register moderate growth both in value and volume terms during the period 2014-2019

Ready Meals is the largest category both in value and volume terms in 2014 and is also forecast to register fastest growth during 2014-2019.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

Bag/Sachet made up of Flexible Packaging is the most preferred container type in the Danish Prepared Meals market.

Synopsis

The Danish Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Improving economic condition and large base of adult population in the country will drive growth in the market. Ready Meals, the largest category, is forecast to register fastest category in terms of value and volume reflecting consumers’ preference for convenient meal options amidst growing busy lives.

Reasons To Buy

This overview of the consumer and market dynamics of the Portugal Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report