Consumer and Market Insights: Prepared Meals Market in Denmark
This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Denmark. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.
The Danish Prepared Meals market is forecast to register moderate growth both in value and volume terms during the period 2014-2019
Ready Meals is the largest category both in value and volume terms in 2014 and is also forecast to register fastest growth during 2014-2019.
Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.
Bag/Sachet made up of Flexible Packaging is the most preferred container type in the Danish Prepared Meals market.
The Danish Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Improving economic condition and large base of adult population in the country will drive growth in the market. Ready Meals, the largest category, is forecast to register fastest category in terms of value and volume reflecting consumers’ preference for convenient meal options amidst growing busy lives.
Reasons To Buy
This overview of the consumer and market dynamics of the Portugal Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.
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