Consumer and Market Insights: Prepared Meals in Colombia
The Prepared Meals market in Colombia is forecast to register high growth owing to the presence of large base of young population in the country. Ready Meals category leads the market in value terms, while the Meal Kits category is expected to register the fastest growth during 2015-2020. Convenience Stores is the leading distribution channel for Pizza and the Ready Meals categories. Tub is the most commonly used container type and most of the products used Rigid Plastics for packaging.
The Prepared Meals market in Colombia is forecast to register growth in both value and volume terms. During 2015-2020.
Ready Meals category has the highest volume share in the overall Prepared Meals market in Colombia.
The Pizza category is expected to record maximum gain in market share during 2015-2020.
The Chilled Meal Kits segment is expected to gain market share within the Meal Kits category.
Hypermarkets & Supermarkets is the leading distribution channel in the Colombian Food market
Sofia and Zenú are the leading brands in the Pizza category in both value and volume terms
Canadean’s Consumer and Market Insights report on the Prepared Meals market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tub, Tray, Can-Food, Film, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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