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Consumer and Market Insights: Prepared Meals Market in Bulgaria

Consumer and Market Insights: Prepared Meals Market in Bulgaria

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Bulgaria Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

The Prepared Meals market in Bulgaria offers moderate growth prospects for manufacturers to introduce new products in the market.

Ready Meals is both the largest and fastest-growing category in value terms in the market reflecting consumers’ preference for convenient meal options amidst growing busy lives.

Convenience Stores followed by Hypermarkets & Supermarkets are the preferred distribution channels for Prepared Meals purchase.

Tub made up of Rigid Plastics is the most preferred container type in the Bulgaria’s Prepared Meals market.

Synopsis

Bulgaria’s Bakery and Cereals market will register moderate growth during 2014-2019.The Bread & Rolls is the largest category in value terms in the Bakery and Cereals market. It also accounted to be the most consumed Bakery and Cereals product in Bulgaria. Dough Product will register fastest growing bakery products during 2014-2019.

Reasons To Buy

This overview of the consumer and market dynamics of the Bulgaria’s Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand Share
Appendix

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