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Consumer and Market Insights: Prepared Meals in Bulgaria

Consumer and Market Insights: Prepared Meals in Bulgaria

Summary
The Prepared Meals market in Bulgaria is being led by the Ready Meals category and is forecast to register the fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading channel for the distribution of Prepared Meals market in the country. Comapass OOD and Dr. August Oetker Kg are the leading market players in the country.

Key Findings
Of the three categories analyzed, Ready Meals is forecast to register the fastest value growth at a CAGR of 5.7% during 2015-2020

Hypermarkets & Supermarkets account for more than half share of the overall Prepared Meals distribution in Bulgaria, in 2015

The Chilled Ready Meals segment is expected to gain maximum share growth within the Ready Meals category

The market for Pizza is highly fragmented

Synopsis
Canadean’s Consumer and Market Insights report on the Prepared Meals market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands brands.

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Plastics, Rigid Metal and Paper & Board; container data for: Film, Tray, Tub, Bag/Sachet and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview
Value and volume analysis for the Bulgarian Prepared Meals market
Impact of exchange rate fluctuations on the Bulgarian Prepared Meals market
Degree of trade up/down in the Bulgarian Prepared Meals market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Bulgarian Food market
Leading distribution channels (value terms) in the Bulgarian Prepared Meals market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Packaging
Prepared Meals market by type of packaging material/container (in volume terms)
Prepared Meals market by type of packaging closure/outer (in volume terms)
Prepared Meals market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Disclaimer
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in BGN and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to BGN
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Leading distribution channels, overall Food, 2012-2015
Figure 10: Leading distribution channels, overall Prepared Meals market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

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