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Consumer and Market Insights: Prepared Meals Market in Belgium

Consumer and Market Insights: Prepared Meals Market in Belgium

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Belgium. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

Prepared Meals market registered higher value growth compared to volume growth during 2009-2014

Ready Meals is the most consumed Prepared Meals category in Belgium, while the Meal Kits category is forecast to register fastest growth in value terms during 2014-2019.

The Ready Meals category will gain maximum market share in value terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Belgium’s Food market.

Demand for private label is growing at a faster pace than branded products in the Prepared Meals market.

Synopsis

Belgium’s Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Rise in GDP per capita and low inflation rate provides opportunities for marketers in the Belgium’s Prepared Meals market. Declining prices will encourage consumers to marginally trade up to premium quality Prepared Meals products. The Meal Kits category is forecast to register fastest growth in value terms during 2014-2019.

Reasons To Buy

This overview of the consumer and market dynamics of the Belgium’s Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix

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