Consumer and Market Insights: Prepared Meals Market in Austria
This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Austria. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.
The Austrian Prepared Meals market is forecast to register moderate growth both in value and volume terms during the period 2014-2019
Ready Meals is the largest category in both value and volume terms in 2014 and while Meal Kits forecast to register fastest growth during 2014-2019.
Hypermarkets & Supermarkets is the preferred distribution channels for Prepared Meals purchase.
Rigid Plastics is the most used packaging material in the Prepared Meals market.
The Austrian Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Revived economic growth and large young consumer base will drive growth in the Prepared Meals market. Meal Kits is forecast to register fastest category in terms of value and volume reflecting consumers’ preference for convenient meal options amidst growing busy lives.
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This overview of the consumer and market dynamics of the Austrian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.