Consumer and Market Insights: Prepared Meals Market in Argentina
The Consumer and Market Insights: Prepared Meals Market in Argentina report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
The Prepared Meals market in Argentina is forecast to register high growth at a CAGR of 12.5% during 2014-2019, supported by growing GDP per Capita income in absolute terms and large base of young population which fuels the demand in consumer packaged goods market
Across the three prepared meals categories analyzed, Pizza will remain the largest as well as fastest growth category, registering a CAGR of 11.7% during 2009-2019
The Argentina Prepared Meals market is competitive except for Meal Kits category in particular, which have a highly fragmented market. Prepared Meals market in Argentina is led by international players McCain Foods Limited, Dr. August Oetker KG, Molinos Río de la Plata S.A.
Private Label has a market penetration of 6.4% in 2014 with the stores own brand products leading marginally than branded Prepared Meals products.
The use of Tub containers for packaging Prepared Meals is forecast to grow at a high CAGR of 9.3% during 2014-2019, led by increasing demand for Ready Meals category
Prepared Meals offering specific health benefits will have better prospects supported by increasing health consciousness among consumers in Argentina
Frozen Prepared Meals products will have potential opportunities over the Chilled and Ambient Prepared Meals products as they are perceived to have lesser preservative than the later mentioned segments
The report on the Prepared Meals sector in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence prepared meals consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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