Consumer and Market Insights: Make-Up Market in Portugal
The positive economic growth witnessed in 2014 supported by improved domestic demand will create new growth opportunities in the Portuguese consumer packaged goods market. Face Make-Up category accounted for highest volume consumption, while Eye Make-Up is the leading value category in the Portuguese Make-Up market. Consumers’ are opting for premium Make-Up products in Portugal supported by low personal care inflation in the country.
The Portuguese Make-Up market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
The Eye Make-Up category accounted for 37.3% share by value in the Portuguese Make-Up market in 2015.
The Face Make-Up category is forecast gain maximum market share during 2015-2020.
Hypermarkets & Supermarkets is the leading distribution channel in the Portuguese Make-Up market.
Canadean’s Consumer and Market Insights report on the Make-Up market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Bottle, Tube, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access to analysis on new products launched in the market