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Consumer and Market Insights: Personal Hygiene Market in New Zealand

Consumer and Market Insights: Personal Hygiene Market in New Zealand

Summary

New Zealand’s strong economic base supported by demand for eco-friendly products by New Zealanders will drive opportunities in Personal Hygiene and other consumer goods markets in the country. Soap will be the fastest growing category by value during 2015-2020 in New Zealand’s Personal Hygiene market. Hypermarkets & Supermarkets is the leading distribution channel in the market.

Key Findings

The Personal Hygiene market in New Zealand will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

The Soap category will register the fastest growth at a CAGR of 6.9% during 2015-2020.

Unilever Plc is the market leader in New Zealand’s Personal Hygiene market.

Flexible Packaging is the most used packaging material in the Personal Hygiene market in New Zealand.

Synopsis

Canadean’s Consumer and Market Insights report on the Personal Hygiene market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper & board and others; container data for: Bag/Sachet, Bottles, Film, Aerosol and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for New Zealand's Personal Hygiene market
Historic and forecast consumption in New Zealand's Personal Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in New Zealand's Personal Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in New Zealand's Cosmetics & Toiletries market
Leading distribution channels (value terms) in New Zealand's Personal Hygiene market
Leading distribution channels (value terms) by category
Packaging
Personal Hygiene market by type of packaging material/container (in volume terms)
Personal Hygiene market by type of packaging closure/outer (in volume terms)
Personal Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in New Zealand's Personal Hygiene market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Innovation examples
New products launched in Oceania's Personal Hygiene market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in NZD and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to NZD
Table 4: Average prices (NZD and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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