Consumer and Market Insights: Personal Hygiene Market in South Korea
Soap Bars occupy a majority share in the South Korean Personal Hygiene market and are expected to further gain market share. As South Korea ranks among the richest nations in South East Asia, the disposable income of the population is high. This will encourage consumers to opt for premium products. The country is also ranked amongst the top three countries in terms of number of annual hours worked, leading to an increased demand for Personal Hygiene products that help consumers to fasten their morning rush.
The Personal Hygiene market in South Korea will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015
Majority of Anti-Perspirants & Deodorants products were consumed by the female population in South Korea.
Soap is the leading value category and is also forecast to represent fastest growth at CAGR of 6.3% during 2015-2020
Hypermarkets & Supermarkets occupies more than half of the market share in Anti-Perspirants & Deodorants category.
Time Scarcity, Fresh, Natural and Pure are the major trends in South Korean Personal Hygiene market.
Innovative packaging is attracting the consumers of South Korea.
Dispenser closure is forecast to register fastest growth at a high CAGR of 7.7% during 2015-2020 in the Personal Hygiene market in South Korea.
Canadean’s Consumer and Market Insights report on the Personal Hygiene market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for paper & board, flexible packaging, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Wrapper, Tube, Aerosol and others.
Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
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