Consumer and Market Insights: Personal Hygiene Market in Singapore
The Personal Hygiene market in Singapore is forecast to register higher growth in value terms during 2015-2020 in comparison to 2010-2015. Bath & Shower Products is the leading value category. Dove, Lux and Dettol are the leading brands in Singapore’s Personal Hygiene market.
The Soap category has the highest volume share in the overall Personal Hygiene market
Body Spray is the largest segment within the Anti-Perspirants & Deodorants category
The Sticks and Solids segment is expected to gain market share within the Anti-Perspirants & Deodorants category
Paper & Board is the most commonly used packaging material in the Personal Hygiene market accounting for 37.5% of the market in 2015
Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
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