Consumer and Market Insights: Personal Hygiene Market in Romania
Anti-Perspirants & Deodorants is the leading value category, accounting for 41.7% of the Personal Hygiene market in 2015. An increasing preference for plant based products can be witnessed in Romania and could be associated with the increased preference for ‘better-for-you’ products as they are directly applied to the skin every day. Further, busy consumers who are out-of-home frequently is a rapidly emerging consumer segment in Romania wherein easy-to-carry, travel-friendly and convenient packaging will be a driver.
The Personal Hygiene market in Romania will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015
Anti-Perspirants & Deodorants is forecast to represent fastest growth at a CAGR of 4.5% during 2015-2020
Majority of Anti-Perspirants & Deodorants were consumed by Female population in Romania.
Personalization and Efficient and Effective are the major trends in the Personal Hygiene market in Romania.
Kids bathing products are increasing it’s demand and preference in the Personal Hygiene market in Romania.
Drug Stores & Pharmacies is the leading distribution channel in the Soap category in the Romanian Personal Hygiene market.
Rigid Plastics is the most used packaging material in the Personal Hygiene market in Romania.
Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, paper & board, flexible packaging, rigid metal and others; container data for: Bottles, Wrapper, Box, Aerosol, Film and others.
Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
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