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Consumer and Market Insights: Personal Hygiene Market in Peru

Consumer and Market Insights: Personal Hygiene Market in Peru

Summary

The Personal Hygiene market in Peru is forecast to register marginally higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015. The Soap category has the highest volume share, while Anti-Perspirants & Deodorants is the leading value category. Anti-Perspirants & Deodorants is forecast to register the fastest growth during 2015-2020.

Key Findings

Bar Soap is the largest segment within the Soap category

The Anti-Perspirants & Deodorants category will gain market share during 2015-2020

Hypermarkets & Supermarkets account for the majority of the sales in Peru’s Personal Hygiene market

Film containers made using Flexible Packaging material are the most commonly used containers in the Personal Hygiene market

Synopsis

Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for Peru's Personal Hygiene market
Historic and forecast consumption in Peru's Personal Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in Peru's Personal Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Peru's Cosmetics & Toiletries market
Leading distribution channels (value terms) in Peru's Personal Hygiene market
Leading distribution channels ((value terms) by category
Packaging
Personal Hygiene market by type of packaging material/container (in volume terms)
Personal Hygiene market by type of packaging closure/outer (in volume terms)
Personal Hygiene market by type of packaging, forecast (in volume terms)
Brand Share
Brand share of leading brands (in value terms) by category
Innovation examples
New products launched in Peru's Personal Hygiene market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in PEN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PEN
Table 4: Average prices (PEN and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015

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