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Consumer and Market Insights: Personal Hygiene Market in Mexico

Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Mexico's Personal Hygiene market
Historic and forecast consumption in the Mexico's Personal Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Mexico's Personal Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Mexico's Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Mexico's Personal Hygiene market
Leading distribution channels ((value terms) by category
Packaging
Personal Hygiene market by type of packaging material/container (in volume terms)
Personal Hygiene market by type of packaging closure/outer (in volume terms)
Personal Hygiene market by type of packaging, forecast (in volume terms)
Brand Label Share
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the Mega-trends
For key trends in Mexico’s Personal Hygiene market
How the trend is influencing consumption in Mexico’s Personal Hygiene market
How to target the trend in Mexico’s Personal Hygiene market
How the trend will evolve in Mexico’s Personal Hygiene market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in the Mexico's Personal Hygiene market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in MXN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to MXN
Table 4: Average prices (MXN and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015

Consumer and Market Insights: Personal Hygiene Market in Mexico

Summary

The Anti-Perspirants & Deodorants category is the largest category accounting for 49.7% of the Personal Hygiene market in 2015 whereas the Soap category  is forecast to register the fastest growth  at a CAGR of 4.0% during 2015-2020. The Mexican government initiated many advertisements and promotions to increase health awareness. This has resulted in many consumers’ trending towards healthier Personal Hygiene products, that are safer, hypoallergenic or paraben free. Further, products that contain plant based ingredients or are eco-friendly will be in demand.

Key Findings

The Personal Hygiene market in Mexico is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015

The Soap category is forecast to register the fastest growth during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel in the Mexico's Cosmetics & Toiletries market

Flexible Packaging is the most commonly used packaging material in the Personal Hygiene market

Synopsis

Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, and others; container data for: Bottles, Film, Tube, Aerosol and others

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


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