Consumer and Market Insights: Personal Hygiene Market in Canada
Bath & Shower Products is the leading value category, accounting for 38.4% of the Personal Hygiene market in 2015. Between 2009 and 2014, the personal disposable income of the Canadian consumers increased by a CAGR of 2.8%, which has encouraged consumers to try new Personal Hygiene products with unique ingredients that help them to achieve rewarding experiences. Further, due to allegations over false claims and fabricated labels describing natural ingredient content, it has become difficult for consumers to trust brands of natural products. Therefore, consumers will increasingly seek certifications and tested products.
The Personal Hygiene market in Canada will register marginally higher growth both in value and volume terms during 2015-2019 when compared to 2010-2015
Soap is forecast to register fastest CAGR of 1.6% during 2015-2020
Novel & Experiential, Vitality & Balance are the leading trends in Canadian Personal Hygiene market.
Innovative marketing is playing a vital role in Canada while, consumers prefer to use bespoke products in the Personal Hygiene market.
Older consumers mostly use Soaps amongst other products in Canada.
Hypermarkets & Supermarkets occupy more than half of the share in the Canadian Personal Hygiene market.
Rigid Plastics is the most used packaging material in the Personal Hygiene market in Canada.
Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Tube, Wrapper, Aerosol and others.
Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
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