Consumer and Market Insights: Pasta & Noodles Market in Belgium
A large young and working population will drive the growth in the Pasta & Noodles market in Belgium. Dried Pasta will be the most valuable category while the Chilled Pasta category will register fastest growth during 2014-2019. The private label penetration in the Belgian Pasta & Noodles market remains high.
The Pasta & Noodles market in Belgium is led by the Dried Pasta category in value terms while the Chilled Pasta category is forecast to register fastest growth during 2014-2019
The Belgian Pasta & Noodles market is a highly competitive market led by international companies such as H.J.Heinz Company and Mars, Incorporated
The Belgian Pasta & Noodles market has high penetration of private label products. However, the Pasta & Noodles national brands grew at a higher CAGR than private labels during 2011-2014
The Belgian consumers prefer to purchase value for money Pasta & Noodles products owing to increasing food prices
• Hypermarkets & Supermarkets is the leading distribution channel for Pasta & Noodles products and accounted for 68.7% distribution share in 2014
Canadean’s Consumer and Market Insights report on the Pasta & Noodles market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Pasta & Noodles, Chilled Pasta & Noodles, Dried Pasta & Noodles(mixes), Frozen Pasta & Noodles and UHT Pasta & Noodles with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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