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Consumer and Market Insights: Oral Hygiene in Thailand

Consumer and Market Insights: Oral Hygiene in Thailand

Summary

Thailand’s Oral Hygiene market is forecast to register marginal growth in value as well as volume terms during 2015-2020. While the Toothpaste category has the largest volume share, the Dental Floss and Mouthwash categories are projected to witness fastest growth during 2015-2020. The tendency to experiment is likely to drive the demand for newer Oral Hygiene products. Additionally, E-commerce expected is expected to gain popularity as a platform for purchasing Oral Hygiene products primarily due to the growing internet penetration in Thailand.

Key Findings

The Oral Hygiene market in Thailand registered a CAGR of 3.0% during 2010-2015.

The Dental Floss category is forecast to register the fastest volume growth, at a CAGR of 3.2% during 2015-2020.

Flexible Packaging is the most commonly used packaging material in the Thai Oral Hygiene market.

Fluocaril is the leading brand of Breath Fresheners (non-confectionery) products in Thailand.

The busy lifestyles of working consumers in Thailand increase demand for effective and long-lasting products.

Sales of Oral Hygiene products through E-Commerce platforms to gain popularity among tech savvy consumers.

Synopsis

Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report ScopeCountry Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for Thailand's Oral Hygiene market
Historic and forecast consumption in Thailand's Oral Hygiene market
Degree of trade up/down in Thailand's Oral Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Thailand's Cosmetics & Toiletries market
Leading distribution channels (value terms) in Thailand's Oral Hygiene market
Leading distribution channels (value terms) by category
Packaging
Oral Hygiene market by type of packaging material/container (in volume terms)
Oral Hygiene market by type of packaging closure/outer (in volume terms)
Oral Hygiene market by type of packaging, forecast (in volume terms) Brand and Private Label Share
Penetration of private label by category in Thailand's Oral Hygiene market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category Consumer trend analysis
Canadean’s consumer trend framework and explanation of the Mega-trends
For key trends in Thailand's Oral Hygiene market
How the trend is influencing consumption in Thailand's Oral Hygiene market
How to target the trend in Thailand's Oral Hygienemarket
How the trend will evolve in Thailand's Oral Hygienemarket
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumptionInnovation examples
New products launched in Thailand's Oral Hygiene market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in THB and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to THB
Table 4: Average prices (THB and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4 Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries market, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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