Consumer and Market Insights: Oral Hygiene in Spain
Spain’s Oral Hygiene market is forecast to register marginal growth in value as well as volume terms during 2015-2020. While the Toothpaste category has the largest volume share, the Mouthwash and Breath Fresheners (non-confectionary) categories are projected to witness fastest growth during 2015-2020. A high unemployment rate is prompting Spanish consumers to opt for value-for-money Oral Hygiene products. Certified Oral Hygiene products will become more popular in future as they are perceived to be safer and more effective.
The Spanish Oral Hygiene market is led by the Toothpaste category in value terms.
Hypermarkets & Supermarkets is the leading distribution channel accounting for 41.3% the overall Oral Hygiene products distribution in Spain.
Flexible Packaging is the most commonly used packaging material in the Spanish Oral Hygiene market.
The penetration of private label Oral Hygiene products remain low in Spain, however private label growth is higher than brands during 2012-2015.
Value and Product Specificity are the major consumer trends driving the growth of the Spanish Oral Hygiene market.
Oral Hygiene products with multi-functionality and certification label will gain popularity in future in Spain.
Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others
Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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